Multilingual marketing, strategy and product management specialist with 10+ years experience developing and implementing marketing and strategy programs throughout the B2C and B2B product value chain from product, packaging and retail development to market entry and expansion strategy. In-depth experience developing Asian, European and Latin American markets, with unique experience living and working in Japan, Hong Kong and Mainland China.
Extensive knowledge of market research, strategy design, product development and promotion, manufacturing, packaging development, business development and retail management.
Have managed diverse corporate teams in the B2B, consumer products, housewares and luxury product industries in the U.S., Asia and Europe. Most recently, owned a 2 store luxury furnishings, home accessories and interior design retail company based in West Palm Beach, Florida.
Speak English and Japanese, with baseline knowledge of French, Portuguese, and Chinese Mandarin. Hobbies include traveling, sky diving and scuba diving.
My goal is to continue my career development in strategy and international business. I am currently seeking new career opportunities. Currently renting and willing to relocate for the position.
| Jun 2008 - Dec 2010 | Casablanca Palm Beach | Owner/President |
West Palm Beach, Florida
Luxury furnishings, home decor and interior design retail company. Purchased 2 store company in 2008.
Charged with transforming company with strong individual parts into coherent and differentiated brand with competitive advantages in global product line sourcing, cost efficiencies, and high-end customized service.
Customer Demographics: High net worth professionals, Latin community with second homes and baby boomers
• Utilizing Blue Ocean Strategy process, along with Brand Asset Management & Balanced Scorecard techniques, developed innovative market positioning and improved overall brand “user experience”, increasing customer acquisition 30% in tight retail environment.
• Improved product offerings to suite target demographics & phased out lines not compatible w/brand goals
• Successfully lowered product costs 20% by developing strategic relationships in SE Asia & Latin America
• Increased advertising response rate 150% by improving advertising mix. Altered traditional advertising strategy, implementing targeted “call to action”, social media and online marketing campaigns.
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| Jan 2006 - Apr 2008 | MeadWestvaco | Global Marketing Manager |
Richmond, Virginia
Fortune 300 market leader in consumer product packaging. Responsible for developing $51M global consumer packaging line of business targeting the luxury brand market and consulting with brands on the develop of product packaging that helped them accentuate brand image, enhance consumer brand experience, and enable their product to stand out and attract attention at retail level.
My Major Clients: L’Oreal, Estee Lauder, Beiersdorf, Avon Latin America, Bert’s Bees, Chocolat Frey
• Promoted to position in charge of turning around line of business, including redesigning & repositioning product line. Managed global marketing, strategy & product development with heavy focus on Europe & Latin America
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| May 2004 - Oct 2005 | Hayco | Business Development Manager |
Hong Kong, China
Leading manufacturer and marketer of consumer house wares, durables and product development partner of P&G. • Gained invaluable experience managing team of designers, sourcing agents and production in mainland China to develop unique consumer product lines. • Created and implemented innovative retail value creation brand strategy resulting in the successful development major retailer accounts. |
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| Jan 2002 - Nov 2003 | Outokumpu | Marketing Manager and Business Development Analyst |
Columbus, Ohio
Global manufacturer and marketer of copper and stainless steel products to b2b market. Responsible for global market & country analysis in order set up manufacturing and expand sales into new markets, with a focus on Latin America and Asia, developing new clients and managing division marketing
My Major Clients: Lowes, Home Depot, as well as companies in energy generation and medical device industries
• Developed marketing organization structure, including market analysis and strategy development process. • Managed sales training initiative for developing new customer relationships in emerging industries and markets.
• In charge of contracted ad agency and wrote all global marketing and advertising copy. |
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| May 2001 - Sep 2001 | Daymon Worldwide | International Marketing Consultant- Contractor |
Stamford, CT
Market leader in private brand marketing. Responsible for developing and launching marketing and brand development seminar program for department store and grocery store chains in Japan.
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| May 2000 - Sep 2000 | Outokumpu | Project Manager- Internship |
Tokyo, Japan
Working at corporate HQ in Finland and in Japan, developed and coordinated improved product distribution structure for Japanese market.
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| Jun 1997 - Jun 1999 | Kinjo Gakuin | English Teacher |
Nagoya, Japan
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| 1999 - 2001 | Thunderbird | MBA/International Management and Marketing |
Pheonix, Arizona
Specialized in International Marketing and Business Development in USA, Asia and Latin America
• G.P.A. 3.7-4.0; Graduated top 10% in class.
• Honor Societies: Pi Sigma Alpha International Studies and Pi Sigma Lota Foreign Languages
• Teaching Assistant for Pacific Rim Business Management Program
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| 1993 - 1997 | Eckerd College | BA/International Business |
St. Petersburg, Florida
Specialized in International Marketing and Consumer Product Management. Minor in French.
• Independent project in Japan: Researched Japanese management methods at Yamaha, Mitsui and Denso
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Languages
English- Native,
Japanese- Business Level,
French- Basic
Skills/Certifications
Marketing strategy, business strategy, brand management, marketing and advertising management, user experience management, market research, product development, sourcing, business development, international business
Interests/Hobbies
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| Type of work | Full time:
Part time:
Temporary:
Contract:
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Willing to travel | As required |